Meat Your Persona is a travelling exhibition exploring how what we eat and drink - and the way we produce it - has a big impact on our health and our planet. It’s based on research from the LEAP project at the University of Oxford.
Take our quiz to find out what kind of meat eater you are, see where in the UK you can find us, or delve into tips, recipes and insights from the researchers behind the project.
Trinity Centre
Our bright yellow horsebox is on the road this summer, designed to get the UK talking about how meat and dairy affects us and the environment, and how we can all have a diet that is healthy and sustainable. Check out our tour dates and come and say hello!
14th July - 18th July
22nd July - 28th July
26th August - 4th September
QUIZ TIME! What kind of meat eater are you?
How often do you eat meat?
Hungry for more?
Browse our tips to make your diet healthier and more sustainable, delicious meat-free recipes and insights from the researchers at LEAP.
Looking for more support?
The LEAP researchers have developed a programme to help us all reduce our meat consumption. The programme lasts nine weeks and includes a week of self-monitoring your meat consumption, a four-week active meat reduction phase (with self-monitoring, goal setting, action planning and reflection), and a four week maintenance phase. All of this is delivered remotely through a bespoke website. Take part and you’re in with the chance of winning one of several £100 One4All gift cards!
Join the Optimise ProgramAbout Meat Your Persona
Meat Your Persona is a public engagement project created by design agency The Liminal Space and LEAP researchers at the University of Oxford. It aims to explore the impact of our eating habits, spark conversations and share information from LEAP researchers.
LEAP is a research project looking into the impact of meat and dairy on human health and the environment, based at the University of Oxford. LEAP stands for Livestock, Environment and People.
Globally, we’re consuming more meat and dairy products than ever before. This growing demand matters, because what we eat and drink - and the way we produce it - has a big impact on our health and our environment.
How big? That’s what the LEAP project aims to understand. We’re looking at how meat and dairy affects everything from our health and society to the economy and the environment. We’re also trying to work out ways that we can all have a diet that is healthy and sustainable.
The project is funded by Wellcome, an independent global charitable foundation, and is directed by Professor Susan Jebb, Professor of Diet and Population Health in the Nuffield Department of Primary Care Health Sciences at the University of Oxford, and Professor Charles Godfray, Director of the Oxford Martin School and Future of Food Programme at the University of Oxford.
The Liminal Space uses art and design to create ground-breaking experiences that transform what people think, feel and do. Our projects translate complex issues into tangible objects and spaces that people can immerse themselves in to deepen their understanding and inspire action.